©Adobe Stock/WavebreakMediaMicro
Fasting & autophagy – new business fields for a high Health-Related Quality of Life
Background to the startup project “Fasting & Autophagy”
Maintaining long-term physical and mental health is an individual and societal goal. Fasting is beneficial for keeping our bodies healthy.
For example, fasting activates autophagy, the self-cleansing program of our cells. In a state of fasting, the body draws on its own energy reserves. With the basic research on the cell’s own recycling process, the Japanese Yoshinori Ohsumi received the Nobel Prize in Medicine in 2016. Autophagy has the task of providing required nutrients through the cellular self-cleaning process and thus protects against deposits, disturbances in cell function and premature senescence. In addition, fasting has positive effects on blood pressure, cholesterol, body fat and blood sugar levels.
With new, scalable business areas and diverse target groups, fasting is the focus of the business model development in this startup project.
Wanted: Personalities for Business Design
To form an interdisciplinary, diverse team, we are looking for graduates and professionals with expertise in medicine, nutrition and health, sport science, psychology, business administration, online marketing and IT development. We are looking for open-minded personalities with a strong desire to found a startup and a great passion for the topics of fasting & autophagy as well as the megatrend longevity.
Through the 10-week Business Design Sprint, we want to find out: with which offer in the field of fasting a novel, scalable business model can be developed and with which sales can be generated directly? In addition it is to be determined, which target groups are suitable for a lasting Customer Lifetime Value?
10 weeks of business design to develop a new business model in the fasting theme complex
Tech Startup School guides you through the entire process of business model development and validation to final pitch, startup launch and beyond.
In 10 weeks, you will take part in intensive on-site workshops with an experienced Tech Startup School coach. In between, you will work remotely with your team, supplemented by weekly status calls. In the process, you will go through the “Discover”, “Design” and “Validate” phases, designing visual prototypes as needed to achieve insights in a short period of time. A validation with potential target groups is part of the approach. In the “Decide Phase” you and your team present the developed business model with financial plan as well as strategies for digital marketing and scalable sales. If the final pitch is convincing, you will become the founder of an innovative startup in the healthcare industry as part of the team and with funding.
Idea givers: Eckhard Heumeyer & Jörg-Peter Mehrer
With fasteninfos.de fasting expert Eckhard Heumeyer from Hamburg offers for 15 years contents to the topic of fasting as well as a Germany-far course concept for people interested in fasting. Heumeyer is an economist, entrepreneur and educated leader of fasting as well as nutritionist. Personally, he has been familiar with fasting for over 30 years.
Jörg Peter Mehrer is managing director of Mehrer Compression and partner of the Tech Startup School in Balingen. Already several times he profited from the physical time-out by a fasting cure.
Both are convinced that the fasting market offers great entrepreneurial potential.
Background to the startup project “Fasting & Autophagy”
Maintaining long-term physical and mental health is an individual and societal goal. Fasting is beneficial for keeping our bodies healthy.
For example, fasting activates autophagy, the self-cleansing program of our cells. In a state of fasting, the body draws on its own energy reserves. With the basic research on the cell’s own recycling process, the Japanese Yoshinori Ohsumi received the Nobel Prize in Medicine in 2016. Autophagy has the task of providing required nutrients through the cellular self-cleaning process and thus protects against deposits, disturbances in cell function and premature senescence. In addition, fasting has positive effects on blood pressure, cholesterol, body fat and blood sugar levels.
With new, scalable business areas and diverse target groups, fasting is the focus of the business model development in this startup project.
Wanted: Personalities for Business Design
To form an interdisciplinary, diverse team, we are looking for graduates and professionals with expertise in medicine, nutrition and health, sport science, psychology, business administration, online marketing and IT development. We are looking for open-minded personalities with a strong desire to found a startup and a great passion for the topics of fasting & autophagy as well as the megatrend longevity.
Through the 10-week Business Design Sprint, we want to find out: with which offer in the field of fasting a novel, scalable business model can be developed and with which sales can be generated directly? In addition it is to be determined, which target groups are suitable for a lasting Customer Lifetime Value?
10 weeks of business design to develop a new business model in the fasting theme complex
Tech Startup School guides you through the entire process of business model development and validation to final pitch, startup launch and beyond.
In 10 weeks, you will take part in intensive on-site workshops with an experienced Tech Startup School coach. In between, you will work remotely with your team, supplemented by weekly status calls. In the process, you will go through the “Discover”, “Design” and “Validate” phases, designing visual prototypes as needed to achieve insights in a short period of time. A validation with potential target groups is part of the approach. In the “Decide Phase” you and your team present the developed business model with financial plan as well as strategies for digital marketing and scalable sales. If the final pitch is convincing, you will become the founder of an innovative startup in the healthcare industry as part of the team and with funding.
Idea givers: Eckhard Heumeyer & Jörg-Peter Mehrer
With fasteninfos.de fasting expert Eckhard Heumeyer from Hamburg offers for 15 years contents to the topic of fasting as well as a Germany-far course concept for people interested in fasting. Heumeyer is an economist, entrepreneur and educated leader of fasting as well as nutritionist. Personally, he has been familiar with fasting for over 30 years.
Jörg Peter Mehrer is managing director of Mehrer Compression and partner of the Tech Startup School in Balingen. Already several times he profited from the physical time-out by a fasting cure.
Both are convinced that the fasting market offers great entrepreneurial potential.
